For my senior capstone project, I decided to create a Chicago based streetwear clothing brand called Far From. This was a full branding project which includes: a look book publication, a website which takes the user all the way through the checkout process (can be viewed at farfrom.patrickhubertdesign.com), a motion graphic, and a stationery system.
The brand’s mission is to encourage young people to be self-expressive. This is the reason for all of the vibrant colors, paper tears, and clothing fabrics being such a vital aspect of Far From’s look/feel.
*Imagery taken from 10DEEP.com